even more of the17thman

Happy Holidays And Cycle On

Chobani Yogurt - Givin' the Gift of Wheels

When we stumbled upon McKayla's blog post (http://bit.ly/SkcO3z) detailing how her beloved bicycle was stolen from right outside of Chobani SoHo...we just knew we had to take action.

SuperSix EVO Commercial: USA Pro Cycling Challenge

Germany's Tour Magazine - the world leader in thorough, quantitative bicycle analysis - tested over 2000 frames in their quest to find the world'd best bike. This March, they found it. And what did we do? We took the EVO on the road with wins at the Tour of California, Tour de France, and more!

Trek Domane: Greatness has evolved

Learn more at http://www.trekbikes.com/domane.

Domane 6 Series with IsoSpeed has it all: Blistering speed. Incredible comfort and stability, even on the punishing pavé of Flanders and Roubaix. Welcome to a new class of race bike.

Powering over centuries-old cobbles, charging up dizzying climbs, descending on rails to an epic win. That's how Fabian Cancellara rides his Domane. How will you ride yours?

Trek Madone 7 Series: Fast is everything

Learn more at http://www.trekbikes.com/madone

Madone 7 Series is the road racing bike champions have dreamed of. The lightest. The fastest. Incredibly aero. Built by hand to win it all. Because fast is everything.

Want to go fast? Ride a race bike. Want to go faster? Ride a Trek OCLV Carbon race bike. Want to go fastest? Ride Madone 7 Series. And see how fastest feels.

TREK - Introducing the 2013 7 Series Madone: More Aero, Less Weight, No Compromise

Learn more at http://www.trekbikes.com/madone A new era of race performance
What makes a bike fast? Everything. It has to be aerodynamic, it has to be light, and it has to be efficient. The all-new 7 Series Madone is all of those, without sacrificing the amazing ride quality you've come to expect from Madone.

lululemon - cycle faster. do yoga.

The secret to cycling faster may just be a four-letter word that starts with y and ends in oga. We asked Evelyn Stevens from Team Specialized-lululemon about her yoga experience at the Tour of Flanders, one of the most epic/hardcore cycling events held every year in Belgium. Watch this video to hear how yoga has affected Evie's cycling and to see the team in action at a pre-race ride.

The Exercise Bike as Mod Centerpiece

VELA cycle trainer by LUNAR

via outside magazine

MOTOROLA MOTOACTV™ : Chris Carmichael

Happiness Is A Bike