Lane 1 - The Gainsville Sun posts "Olympic swimmer in town to share message about
Lane 2 - PR Week posts "Speedo UK seeks brand boost in run-up to London 2012 Olympics. Speedo UK has shortlisted four agencies as it seeks to strengthen the brand's connection to swimming and watersports in the run-up to the Olympics. The international swimwear brand, which sponsors British Swimming and Olympic gold medallist Rebecca Adlington, is threatening to end its five-year relationship with specialist sports PR agency Brandnation. The company is understood to be seeking an agency to help with brand comms, with the aim of strengthening Speedo’s connection with waterspouts." (spelling error from pr week not mine. waterspouts, ha!) Speedo.com posts "Speedo Roadshow Celebrates its 10,000th visitor at John Lewis Fitness Event at Cribbs Causeway, Bristol. The Speedo Roadshow hits the road again to support John Lewis’s health and fitness event at the The Mall at Cribbs Causeway in Bristol 26th to 29th January. During the fitness event weekend the Speedo Roadshow will welcome its 10,000th visitor on board and to celebrate will offer this lucky individual £100 (or 10,000 pennies) to spend on board the wagon as well as a bottle of champagne."
Lane 3 - Adelaide Now posts "Superfish racing at aquatic centre. AUSTRALIAN and world
Lane 4 - Bloomberg posts "Power 100: Five Athletes to Watch in 2012. Ryan Lochte: He’s been swimming in Michael Phelps’s wake for years, but Ryan Lochte is poised for a marketing breakout in 2012, thanks to the London Summer Olympics. Lochte was one of the hottest names at the end of 2011 as sponsors finalized their Olympic brand ambassador lists. His impressive sponsorship portfolio includes Gatorade, Speedo, Gillette, and Ralph Lauren. Having won five gold medals at the 2011 world championships, Lochte took home all major Swimmer of the Year awards. A strong showing in London will result in more gold medals and a spot in next year’s Power 100."
Lane 5 - The Australian posts "New plan to save Ian Thorpe's Olympic Games. IAN Thorpe has made late changes to his training regime in an effort to find form before the Olympic trials in March, following disappointing performances at the Victorian titles in Melbourne last week." Meanwhile Yahoo's Fouth-Place Medal posts "Ian Thorpe’s defeatist circular logic about his comeback. Ian Thorpe is returning to the pool next month in hopes of making an Olympic comeback in London. Except, he's not at all confident about his prospects and already is making excuses for his failure. In a rambling interview with The Telegraph, Thorpe laid out his modest expectations for the comeback, then contradicted himself a few times before restating said modest expectations."
Lane 6 - Marketwatch posts "Olympic Swimmer Natalie Coughlin Showcases Beauty and Strength as the New Pantene Brand Ambassador. Pantene Puts Beauty on the Podium for the London 2012 Olympic Games. Pantene makes a splash with an exciting new campaign featuring one of the most decorated female American athletes. Two-time Olympic swimmer and 11-time Olympic medalist Natalie Coughlin has partnered with the brand to showcase Pantene's performance in achieving healthy, moisturized, shiny hair."
Lane 7 - This Is London posts "Rebecca Adlington: Am I going to win gold at the Games?
Lane 8 - Charlotte Observer posts "Olympics prep work in Charlotte. Michael Phelps at UltraSwim in May; group of pentathletes coming for three days in March."