Every Step of the Way, a dynamic digital program that allows the American people to allocate Citi’s $500,000 donation to the U.S. Olympic Committee – represented by 50 million ThankYou Points – to Sport Programs that have inspired Citi’s team of 13 athletes to help them say “thank you” while benefitting U.S. Olympic and Paralympic hopefuls and athletes of all ages in communities across America.
The campaign also highlights Citi’s range of innovative mobile products and services, including Mobile Check Deposit, PopMoney and the ThankYou Points sharing app, among others.
· Together, every step of the way. Highlighting Citi's dynamic digital program, the ads feature Team Citi athletes Cullen Jones (swimming), Amanda McGrory (Paralympic track and field), Gwen Jorgensen (triathlon) and Kari Miller (sitting volleyball) and the Sport Programs that have inspired them.
· Rewarding you, every step of the way. Emphasizing the benefits of being a Citi ThankYou member, the ads highlight Citi's rewards program and unique Points Sharing app. One ad features Sanya Richards-Ross (track and field) while a second ad focuses on a couple using their ThankYou Points to travel to the London 2012 Olympic Games to cheer on Team USA.
· Easier banking, every step of the way. Promoting the tools and services that make Citi's retail bank customers' lives easier, new ads feature Meb Keflezighi (marathon) and brothers Bob and Mike Bryan (doubles tennis) using Citi's most competitive banking products - Mobile Check Deposit and Popmoney.
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. *Citi's USOC sponsorship and media rights include U.S. corporate and investment banking, retail banking and commercial banking.
Additional information may be found at www.citigroup.com | Twitter: @CitiEveryStep | YouTube: www.youtube.com/citi | Blog: http://new.citi.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi
About the USOC:
Founded in 1894 and headquartered in Colorado Springs, Colo., the U.S. Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic and Paralympic Movements throughout the country. For more information, visit TeamUSA.org.