Arena Swim Challenge
ABOUT THE CHALLENGE
In the spirit of goodwill, sportsmanship and fun, Arena North America has initiated a worldwide “Swim Challenge” in an effort to raise awareness for both the sport of swim and for a worthwhile charitable cause, the Edith Sanford Breast Cancer Foundation®.
For the first world record that is broken between now and the end of 2012, in any individual race, Arena will donate $40,000 to the Edith Sanford Breast Cancer Foundation if the record is broken by an athlete wearing an Arena suit. The brand has also pledged that even if the first world record is broken by an athlete in one of its competitors’ suits, Arena will still contribute $20,000 to the charity. If nobody breaks a world record, then the brand will donate $10,000. - arena swim challenge