Lane 1 - The Daytona Beach News-Journal posts "As his brand expands, Lochte works to balance training, business. Ryan Lochte admits he is getting used to the whole celebrity thing. With a million Twitter followers, he is a brand." Meanwhile entertainmentwise posts "He's Going For Gold! Ryan Lochte's Fashion Line Confirmed After Bagging Reality TV Series."
Lane 2 - Speedo UK posts via youtube "Keri-anne Payne - My Speedo. Q&A session with Speedo ambassador Keri-anne Payne."
Lane 3 - ESPN W posts "Summer on the Run. Eating healthy without giving up favorite foods. Summer on the Run is a 12-week blog and video series that follows former Olympic swimmer and avid runner Summe Sanders on her journey to train for Disney's Princess Half Marathon on Feb. 24."
Lane 4 - ERDA Productions post via youtube "Suzuki 2012 TVC with Liz Cantor and Emily Seebohm. Suzuki 2012 TVC Ambassadors Liz Cantor and Emily Seebohm."
Lane 5 - The Sydney Morning Herald posts "A Tomic Missile: pool and tennis prodigies form courtside bond. Two of the most criticised athletes, and possibly two of the most confident sportsmen in Australia, have been bonding since forming a friendship at the Olympic Games. James Magnussen and Bernard Tomic's disappointing respective 2012 years have brought the two together. Magnussen, who spent time with Tomic on the Gold Coast before Christmas, has been in Tomic's corner for his first two matches of the Sydney International. ''He had a tough year last year, like me,'' Magnussen said. ''We're both in a phase of bouncing back from that.''
Lane 6 - Everything Long Beach posts "Long Beach Aquatic Capital of America Foundation Announces Winners of Aquatic Capital Awards. This year’s honorees are: Misty May-Treanor, beach volleyball, and Lauren Wenger, water polo – 2012 Athletes of the Year, Dr. Jerry Schubel, President and CEO, Aquarium of the Pacific – 2012 Citizen of the Year, Dave Salo, USC, Trojan Swim Club and USA Olympic Women’s Swim Teams – 2012 Coach of the Year."
Lane 7 - Athletic Business posts "How Step Into Swim Can Help Aquatics Facilities. Initiated to create one million new swimmers — separately targeting kids, minorities and adults — over the next 10 years by encouraging the private and public sectors to sponsor or donate to organizations that teach people to swim, Step Into Swim also seeks to address the misperceptions about the value of water-based activities." www.stepintoswim.org
Lane 8 - The Guardian posts "Olympians make a splash on TV but it doesn't always go swimmingly. Tom Daley's ITV celebrity show, the latest Olympian's televised spin-off, did not impress the critics – or the chief executive of British Swimming."