Lane 1 - Reach For The Wall posts "Michael Phelps dealing with defeat in comeback. Michael Phelps has always fed off adversity. Not that the most decorated Olympian has faced much in the pool. Until now. Phelps lost all four of his races at the recent U.S. national championships. Hardly shocking for a guy who is four months out of retirement, but somewhat surprising for someone who already owns 53 national titles."
Lane 2 - Eve & Candace posts "A Conversation With Tom Shields. After his dual Butterfly wins in Irvine Ton Shields talks to us about his breakthrough meet, movies he has seen and a big event in his out of the pool world-his upcoming wedding. (sorry ladies we can still look!)"
Lane 3 - The Boston Globe posts "Helen Johns Carroll, 99; was gold medalist in 1932 Olympics. Weeks after graduating from Medford High School, Helen Johns Carroll was just 17 when she swam the second leg of the women’s 400-meter freestyle relay team that won the gold medal and set a world record at the 1932 Summer Olympics in Los Angeles."
Lane 4 - NY Times posts "June Krauser Dies at 88; Set 154 Records in the Pool. June Krauser, who broke scores of world records while in her 40s, 50s, 60s and 70s in a sport she helped found — she was known as “the mother of masters swimming”— died on Aug. 2 in Pompano Beach, Fla. She was 88. The cause was complications of Parkinson’s disease, said her daughter, Janice Krauser-Keeley."
World’s Most Decorated Swimmer, Hall of Fame Coach, and Leading Aquatics Equipment Innovator Combine Expertise and Passion to Cultivate the Lifestyle of Swimming; Strategic Partnership to Develop New Class of Swim Products for All Stages of Development and Expand Water-Safety Initiatives Worldwide. VISTA, Calif. (August 5, 2014)— Aqua Sphere, the premier swimming equipment manufacturer for fitness and recreational swimming, aquatic exercise, and triathlons, today announced the formation of a long-term strategic partnership with the greatest swimmer of all-time, Michael Phelps, and Hall of Fame Coach, Bob Bowman. Led by Aqua Sphere’s pioneering aquatics equipment and global distribution, and combined with Phelps’ and Bowman’s extensive expertise and knowledge for swim training at every level, the Phelps brand will develop innovative products that are inclusive and accessible to a broader range of swimmers and non-swimmers across the full swimming lifecycle.
We're excited to unite with @MichaelPhelps and legendary coach Bob Bowman to develop new global swim brand. See what happens when comfort and performance collide. #aquasphereswim #madeinitaly
Master Spas Commercial Featuring Michael Phelps Hits Airwaves National commercial reminds consumers in a humorous way that they "don't have to be Michael Phelps to train like Michael Phelps."
Master Spas—one of the largest and most respected manufacturers of portable hot tubs, luxury spas, and premium swim spas—has announced the debut of a national television commercial featuring champion swimmer Michael Phelps.
The 60-second commercial, which promotes Michael Phelps Swim Spas by Master Spas, reminds consumers that they “don’t have to be Michael Phelps to train like Michael Phelps.” The commercial opens with Phelps doing his signature arm stretch, which is imitated by five swimmers of varying ages, in front of a Michael Phelps Signature Swim Spa by Master Spas. The hot tub function of the spa is demonstrated before ending with a humorous moment between Phelps and a girl resting on a raft.