San Jose, CA (August 24, 2015) – SwimOutlet.com, the web’s most popular swim shop, and Rovio, creators of Angry Birds™ have agreed to a licensing partnership that will see SwimOutlet.com create a range of swimming and aquatics products for both boys and girls starting in Fall 2015. The products will highlight Rovio’s Angry Birds™ line for boys and will emphasize the Angry Birds™ Stella characters for girls.
The range will feature clothing items like rash guards, swimsuits, jammers, board shorts and tankinis, as well as pool and beach accessories such as kick boards, goggles, inflatables, floaties, towels, and flip-flops.
“These will be high-quality items and fun designs that will cover all recreation and competition swimmers from 4 to 16 years old,” says Winnie So, VP of Sourcing & Product Development at SwimOutlet.com. “They will be products designed and produced by SwimOutlet.com exclusively for SwimOutlet.com, continuing to make us the place to shop online for your whole families’ aquatics needs.”
Angry Birds™ are featured on many goods ranging from clothing to electronics, but never before have they appeared on pool and beachwear.
“We are excited to make a splash in a fun new product category for us,” says Randi Spieker, Rovio’s VP Consumer Products and Retail, North America. “As the largest online retailer of aquatics in the United States and well known for high-quality swimwear, SwimOutlet.com is a great fit for Rovio and our mission to entertain and delight.”
Products are expected to go on sale this October at SwimOutlet.com (www.swimoutlet.com/angry-birds/) and will range in prices from $4.95 for arm floats to $26.95 for rash guards and girls’ swimsuits. The line will also feature a full promotional campaign from SwimOutlet.com across its channels including social media, email marketing, online advertising and more.
Rovio Entertainment Ltd. is a global entertainment media company. Headquartered in Finland and with studios across the world, Rovio is the creator of Angry Birds™, the casual mobile game that changed an industry and became an international phenomenon. Today Angry Birds is not only the most downloaded game of all time, it’s a renowned entertainment brand that’s branched out into animations, books, licensing and more. The Angry Birds Movie is slated for release in 2016. www.rovio.com