February's RearView Mirror: Swimming
Monday Morning Swim

Michael Phelps Ad Watch: We Surf The Internet, We Swim In Magazines

Michael Phelps appear in this ad from magazine publishers.  The campaign is basically about publishers trying to tell advertisers that print is still relevant to media buys.  According to the article in the WSJ

 "The Internet is fleeting. Magazines are immersive," says one ad, which is slated to appear in May issues of the participating publications. The first spread features a photo of swimmer Michael Phelps from ESPN The Magazine, with the headline "We surf the Internet. We swim in magazines."

 As some one who reads things off the internet, Kindle, magazines, daily newspapers and trade papers I still am old fashioned and like the print.  Long live print, but love live the internet!  More importantly the ad features Michael Phelps.


Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)