Arena unveils Team England swimsuits for Commonwealth Games #aspiretobe
Wednesday, May 28, 2014
Swimmers and divers equipped with iconic designs for Glasgow 2014 as they aspire to become Commonwealth champions.
28 MAY 2014, LONDON, UK via Arena
London, UK, 28 May 2014 – Arena, the official supplier of aquatics wear to Team England at the Commonwealth Games, has today (Wednesday, May 28) unveiled the kit that the country’s best swimmers and divers will be wearing in their quest for gold at Glasgow 2014.
The black, grey and maroon coloured swimsuits were the result of a very unique design process that saw Arena consult elite athletes for their input during a number of creative sessions. From the early stages of development through to completion, the athletes were consulted on the look and feel of the suits that they would be wearing in the pool at this summer’s event.
The design is closely aligned to the identity of Commonwealth Games England, the body responsible for leading and managing Team England. The maroon colour is a variation of the red used in the team logo, whilst the famous English lion – the main symbol of Team England – features on the suits. The Arena logo is printed in gold to help inspire the athletes on to gold medals in Scotland.
Commonwealth and European champion Francesca Halsall said: “I love the design of the suits, love the style and the fit is perfect. Hopefully this means that I’ll be able swim fast in it! I’ve got a lot of events to do in Glasgow and at the last Commonwealth Games I came away with five medals, so that’s a target I’m aiming to beat.”
British champion Roberto Pavoni commented: “I love the colours of the suit and also the lion that runs up both legs. I especially like the ‘Commonwealth Games Glasgow 2014’ detail – it makes it a bit more individual and a one-of-a-kind suit. My aim for Glasgow is to win a medal. The 400 IM is my main event, so hopefully I do well and bring back a medal.”
Arena is providing racing suits, training suits, goggles and caps to the aquatics team who will contest 44 swimming events and 10 diving events. In total, the global aquatics sports brand will be providing 430 items of kit to Team England.
From Monday June 2, supporters can buy replica Arena kit online through the Commonwealth Games England website and a number of retailers .
Arena is asking fans to help build a Team England Supporters’ Flag by tweeting their messages of support and good luck using #aspiretobe. The best tweets will be printed onto the flag.
Visit facebook.com/ArenaPeople or @ArenaPeople on Twitter for more information on Arena’s partnership with Team England and to tell Arena what you #aspiretobe in sport.