Planet Fitness CEO on What Social Distancing at the Gym May Look Like
Life Time CEO Bahram Akradi: Defends Reopening Gyms by Falsely Claiming Coronavirus Can Be Cured 'With a Few Hundred Dollars' Worth of Drugs'

Crunch Franchise CEO: Gyms to Offer Smaller Classes, More Sanitation for Reopening

When Georgia Governor Brian Kemp announced that the state will reopen some shuttered businesses as soon as Friday, his decision was quickly met with criticism and some confusion from local officials. The order allows gyms, hair and nail salons, bowling alleys, and tattoo parlors to reopen first, with dine-in restaurants and movie theaters allowed to open their doors on Monday. 
 
Ben Midgley, CEO of Crunch Fitness Franchise, told Cheddar Wednesday that the company will take a close look at its approach to reopening its facilities.
 
“We are taking a thoughtful and careful approach to this. We want to step into this very carefully, so we’ve prepared a 30-page readiness plan for our clubs so we can make sure we are following a number of different aspects,” Midgley said.
 
The CEO also said workout classes have been modified to accommodate social distancing. To ensure that gym participants have an adequate amount of space, Midgley said they will have lower class sizes and will sanitize equipment between uses. 
 
The government has been trying to provide relief for businesses through the CARES Act and through small business loans, however, Midgley noted there are limits to its effectiveness.
 
“There are challenges with the program in terms of the ratios that they can apply for forgiveness on the debt, an amount that has to go to payroll, an amount that can go to your lease payment, an amount to rent,” he said. "There is a tremendous amount of documentation that has to go back to the SBA until those loans are forgiven." 
 
But despite those concerns, the CEO thinks business owners are putting their best foot forward. 

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)